Average and Exceptional

I recently published an article entitled:

“The  Difference  Between  Average  And  Exceptional”

on this website.

You can read the article at:  http://sabas.net.au/articles/average-and-exceptional/

In short, the article suggests that:

  • it’s the things that business owners do when their customer isn’t looking that creates true moments of delight for their customers / clients; and
  • what differentiates the average from the exceptional is not performance –  it’s preparation.

The article then continues with a case study that suggests that, if you want to be the best in the world, don’t start by trying to create the best product or service  –  start by working out how people want to feel and then help them feel that way!

If you have the chance, please let me know your thoughts about the article.

Peter Kerin

Peter Kerin

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