I recently published an article entitled:
“The Difference Between Average And Exceptional”
on this website.
You can read the article at: http://sabas.net.au/articles/average-and-exceptional/
In short, the article suggests that:
- it’s the things that business owners do when their customer isn’t looking that creates true moments of delight for their customers / clients; and
- what differentiates the average from the exceptional is not performance – it’s preparation.
The article then continues with a case study that suggests that, if you want to be the best in the world, don’t start by trying to create the best product or service – start by working out how people want to feel and then help them feel that way!
If you have the chance, please let me know your thoughts about the article.
![Peter Kerin](http://sabas.net.au/wp-content/uploads/2016/02/pk-bgblue.png)
Peter Kerin
http://www.childproofingexperts.com/find-a-professional/peter-kerin/
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