I recently published an article entitled:
“The Decision Timeline”
on this website.
You can read the article at: http://sabas.net.au/decision-timeline/
In short, the article:
- questions how long it takes to change minds of customers / consumers;
- considers what happens along ‘the decision timeline’; and
- suggests that it’s much easier to find ‘a like-mind’ than to change a closed one.
If you have the chance, please let me know your thoughts about the article.
Credit for the above image goes to photographer Chris Goldberg.