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Tag Archives: Marketing
Decision Timeline
I recently published an article entitled: “The Decision Timeline” on this website. You can read the article at: http://sabas.net.au/decision-timeline/ In short, the article: questions how long it takes to change minds of customers / consumers; considers what happens along ‘the … Continue reading
Posted in Advice, Attitude, Behaviour, Beliefs, Believe, Brand Affinity, Brand Awareness, Brand Strategy, Business, Change, Consumption, Decisions, Influence, Marketing, Opinions, Persuading, Peter Kerin, Relationships, Strategy, Timeline, Transition
Tagged Attitude, Behaviour, Believe, Brand Affinity, Brand Awareness, Brand Strategy, Change, Consumption, Decisions, Influence, Marketing, Opinions, Persuading, Peter Kerin, Relationships, Timeline, Transition
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Hit Your Target
I recently published an article entitled: “How to Hit Your Target” on this website. You can read the article HERE In short, the article discusses why businesses, when setting future goals / targets, should look at FAR more than just … Continue reading
Posted in Advice, Business, Peter Kerin, Strategy
Tagged Behaviour, Customers, Marketing, Money, Peter Kerin
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Allocating Marketing Resources
Effectively Allocating Your Marketing Resources During the 1990s marketers (ie: advertisers) had no choice but to pay tens of thousands of dollars each year for print, TV, radio or other forms of conventional (ie: ‘traditional’ pre 2000’s) advertising, so they … Continue reading